The Gist Social media strategies. Brands must deeply understand their audience to craft effective social media strategies that foster meaningful connections. Platform choice. Selecting the right social media platforms is crucial for brands to effectively reach their target audience across different generations. Customer service. Proactive, transparent customer service on social platforms can turn customers into…
With over 3.9 billion social media users worldwide, it’s safe to say every marketing strategy requires a social component to succeed. Since the social media landscape changes so rapidly, it’s important that marketers stay updated with all the latest trends, features, and algorithm updates. One way to stay updated is by tuning in regularly to…
Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. REUTERS/Toby Melville Acquire Licensing Rights SHANGHAI, Oct 21 (Reuters) – (This Oct. 21 story has been corrected to fix the reference to ‘U.S. consultancy Mintz Group’, not ‘U.S. law firm Mintz’, in paragraph 13)…
Founder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build their marketing practice and go to market. getty Social media marketing has taken off in the past decade. Today, almost every company has a social presence. From promoting new products and services, to taking customer service inquiries, to building…
Time-consuming. That’s one way to describe posting to social media, reviewing analytics for each platform, and handling other aspects of social media marketing manually. No wonder social media management tools are in such high demand. But with so many to choose from—and some with hefty price tags—you may struggle to figure out which tools are…
Social media platforms are under tremendous pressure to generate revenue. This article by Greg Castro, VP Of Global Partnerships, Mobvista, explores the challenges social media giants face, the need to adapt, and how this adaptation may look. In the face of increasing competition and a slowing ad market, social media platforms, particularly giants like Twitter…
