Credit: CC0 Public Domain Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors’ products. New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social…
[author: Noreen Fishman] Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Your goal is to provide enough information to make readers want to learn more by clicking on your content. Creating strong…
What are the ways to measure the ROI of social media marketing? In today’s digital age, social media has become an integral part of marketing strategies for businesses of all sizes. However, measuring the return on investment (ROI) of social media marketing efforts can be a challenging task. With the vast amount of data available,…
Social media algorithms can be a powerful ally in growing one’s online audience. Think of it as a virtual matchmaker designed to match users with content that suits their interests. Just as matchmakers strive to make meaningful connections, algorithms analyze user behavior, interactions and interests to understand their content preferences and deliver personalized content. As…
This week, agencies made considerable steps in the direction of next-generation media and advertising, from the launch of new AI products to cross-industry partnerships. Brunner Brunner was selected as the agency of record for Dairyland, a leading provider of auto and motorcycle insurance products. The agency will develop and execute on an integrated marketing communications…
Opinions expressed by Entrepreneur contributors are their own. So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues drop due to several factors, and now they’re looking to make some changes to their business model. Enter the subscription-based social media model. Today, let’s…
