:quality(70):focal(764x122:774x132)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/V5WWQK6XGRDJ3LETOIPGGR7LKU.jpg "How Social Media Turned Athletes Into Fashion Marketing Machines")
To get a snapshot of fashion’s sports-marketing playbook in 2023, start with the tie-up between Louis Vuitton and LeBron James. The NBA star recently became a new face of the brand, appearing in a campaign that popped up on billboards in New York on Oct. 24. But it was James’ entry into Denver’s Ball Arena…
For over a decade, brands have used social media to connect with their target audience. Now, thanks to cloud computing power and big data, they’re able to do so with much greater precision. Better still, increasingly powerful artificial intelligence (AI) tools can automatically create response-driven ad copy that brings down brands’ cost per lead or…
Social media is all about engaging and interacting with your audience. This means when your followers and customers leave social media comments on your posts with enquiries, complaints or compliments, it’s best practice to respond to them as soon as you can to show appreciation for their business. But every social network is different, their…
Social media is integral to our daily lives. With 4.8 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses. And social media users have grown to trust and rely on…
Social media behemoths like TikTok and Meta are testing ad-free, subscription tiers outside of the U.S., inching closer to the idea of users paying for their social media accounts. While it could open an alternative stream of revenue for the platforms, it could spell trouble for small businesses and startups reliant on social media targeted…
For many marketing folks, organic social posts are the bane of their job. Company leaders want to see activity, lots of it, and it better be good. But your customers don’t seem to care that much, and it’s hard to get follows and likes. The algorithm keeps changing, and those who do follow the brand…
