What are the ways to measure the ROI of social media marketing? In today’s digital age, social media has become an integral part of marketing strategies for businesses of all sizes. However, measuring the return on investment (ROI) of social media marketing efforts can be a challenging task. With the vast amount of data available,…
The beauty industry is an ever-evolving and highly competitive space. With an increasing number of brands and products vying for consumer attention, it has become essential for businesses to invest in effective digital marketing strategies. Choosing the right beauty marketing agency can be the difference between your brand’s success and obscurity. In today’s digital age,…
Open this photo in gallery: A customer enters an LCBO store on Queen Street West in Toronto on Jan. 11.Fred Lum/the Globe and Mail A hack of Liquor Control Board of Ontario consumer data was the result of login credentials being stolen by an unknown group that breached an e-mail platform used on behalf of…
If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive…
Richard Gerrettson-Cornell, Founder & Managing Director of RGC Digital Marketing, who have been connecting consumers to brands since 1998. getty In a world where algorithms can dictate the fate of a brand overnight, the role of a digital marketing agency has never been more vital—or more complex. Gone are the days when banner ads and…
With over 3.9 billion social media users worldwide, it’s safe to say every marketing strategy requires a social component to succeed. Since the social media landscape changes so rapidly, it’s important that marketers stay updated with all the latest trends, features, and algorithm updates. One way to stay updated is by tuning in regularly to…
