Instagram is by far the most popular platform for influencer marketing, with 72% of marketers using Instagram for this strategy in 2022. And with over 2 billion monthly active users, this should come as no surprise. Plus, Instagram offers a number of different content types, making it the perfect platform for influencers to share a…
For many marketing folks, organic social posts are the bane of their job. Company leaders want to see activity, lots of it, and it better be good. But your customers don’t seem to care that much, and it’s hard to get follows and likes. The algorithm keeps changing, and those who do follow the brand…
Are you among the 92% of marketers who believe influencer collaboration is effective for brand exposure? With the digital marketing landscape evolving rapidly, choosing the right creator marketing agency can be a game-changer. Our in-depth review of the top 10 agencies offers insights and comparisons to help you make an informed decision, ensuring your brand…
Credit: CC0 Public Domain Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors’ products. New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social…
[author: Noreen Fishman] Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Your goal is to provide enough information to make readers want to learn more by clicking on your content. Creating strong…
The acquisition of ConcentricLife, which is a subsidiary of Stagwell (NASDAQ: STGW) and previously announced on October 25, 2023, adds more than 270 people to Accenture Song, bringing extensive subject-matter expertise in rare diseases, healthcare and wellness, with sophisticated marketing capabilities spanning the organization. Founded in 2002, ConcentricLife is recognized as one of the MM+M…
