To help you navigate the world of social media management apps, we’ve gathered insights from sixteen industry professionals, including digital marketing consultants and founders. They’ve shared their top recommendations, from HubSpot for bridging social media and a CRM to Sendible for efficient content recycling. Discover their unique tips and features that make these apps stand…
If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services. However, creating a successful influencer marketing program…
Insurers have a history of taking a one-size-fits-all approach to marketing. This tack has generally served the market’s needs — after all, insurance is a general requirement for a wide consumer base, and most consumers don’t have significant interactions with insurance carriers other than filing the occasional claim or renewing their policies every year. Even…
It is 12 August 2023 – the day the Springboks leave South Africa for the Rugby World Cup. Fans are waiting at OR Tambo airport to support the Golden Boys and bid them adieu. The Springbox ad outside OR Tambo. Source: Supplied. As the bus approaches the last overhead gantry before entering the airport, an…
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To get a snapshot of fashion’s sports-marketing playbook in 2023, start with the tie-up between Louis Vuitton and LeBron James. The NBA star recently became a new face of the brand, appearing in a campaign that popped up on billboards in New York on Oct. 24. But it was James’ entry into Denver’s Ball Arena…
The influencer marketing industry is projected to reach $21.1 billion by the end of 2023, and brands are taking notice of the power that influencers have to sway consumer opinions and drive sales. However, executing a successful influencer marketing campaign is easier said than done. That’s where the best influencer marketing agencies in the US…
