What started as 2 founders working out of their local library, evolved into 4 partners and 10 team members; to become the only Black-owned, female-led, advertising and communications agency with offices in Canada, the USA and The Bahamas, with plans for Africa and Europe. Post this Acquiring Toronto-based Gabriel PR was driven by a need…
The Guardian will enlist “senior journalists and editors” to become more involved in commercial operations with the launch of a new “UK council” for advertising agencies. The newsbrand’s advertising agency council is the first initiative by chief advertising officer Imogen Fox since her appointment earlier this year. One of Fox’s key areas of focus is…
The relationship between a franchisor and a franchisee is … unique. Given the franchise business model and the fact that a franchisor is in a relationship with hundreds or thousands of franchisees, it’s especially important to nurture a better corporate and franchisee relationship. Here are five ideas to do just that, from a franchise marketing…
getty Despite companies around the world investing in new technologies to fight ad fraud and striving to remain vigilant, it remains a persistent challenge for advertisers. From sophisticated cybercriminal organizations to rogue publishers and even individuals, perpetrators are using increasingly complex and innovative techniques to deceive and defraud advertisers. Annual costs to advertisers are in…
Chime is a banking app with a serious social following. At nearly 1 million Instagram followers, the Chime app stands out from other banks in its loyal fanbase. But the decade-old brand is looking for wider name recognition, which is why it recently selected AKQA as its integrated marketing agency. The partnership looks to redefine financial…
In 2009, the best-known advertising agencies in the Twin Cities joined forces to promote “MinneADpolis” as a thriving city for creative ad work. But in the years since, some of the more familiar names on Twin Cities ad scene disappeared in acquisitions, consolidations, mergers and even closures. One legacy firm, though, is reaffirming Minneapolis’ place…
