The Future of Creativity Is Clean Clean Creatives Clean Creatives is a global initiative to end the creative, media and PR industry’s association with fossil fuel polluters. The movement has garnered support from over 800 agencies and 2,000 individuals in the creative field. The core mission of Clean Creatives is to expose the truth about…
It’s the time of year to give thanks for all we have and reflect on the positives of our industry. Adweek interviewed a group of agency leaders and creatives about what they are thankful for this holiday, and there were so many responses we wanted to give everyone interviewed a chance to weigh in. Below…
Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5 billion…
The boutique agency was named a top B2B company for its renowned e-commerce marketing and advertising services. AUCKLAND, NEW ZEALAND, November 21, 2023 /EINPresswire.com/ — Endless Digital Agency Limited is pleased to announce its recognition as a 2023 Fall Global Award winner for its renowned e-commerce marketing and advertising services on Clutch, the leading…
With advertising giant WPP merging two of its best-known brands last month, we ask ad execs from The Drum Network whether we should expect more consolidation, and whether it’s good or bad for indies. Last month, the biggest ad network in the world merged two of its most storied brands, VMLY&R and Wunderman Thompson, into…
The merger of VMLY&R and Wunderman Thompson has created what WPP chief executive Mark Read described as the “world’s biggest creative creativity company”. With 30,000 staff working across 64 markets, offering “interconnectivity of brand experience, commerce and customer experiences”, VML is undoubtedly an agency of “unprecedented” scale. Rationalisation lies at the heart of the creative…
