Lumineux founder illuminates formulation process behind microbiome-safe oral health care disruptor

As detailed in a recent Vantage Market Research report​, the global oral care market, which was last year valued at $33.73 billion and expected to reach $51.37 billion by 2023 (CAGR 5.4%), is experiencing a substantial upswing.

It can be challenging for brands to stand out with new product developments in a sector that has seen its fair share of innovation in recent years. Still, recently, oral health care brand Lumineux has launched a collection of microbiome-safe options, which the brand maintains are the first of their kind and include mouthwash, toothpaste, and whitening strips.

To learn more about the formulation and development of Lumineux products, including challenges to product development, studies in the product collection’s efficacy, and plans for further innovation in this space, CosmeticsDesign spoke to brand founder Dr. Kourosh Maddahi for his insights.

Formulation and development process

The concept for the product collection came from the personal desire to fill a need, said Dr. Maddahi. “After practicing dentistry for over 28 years, I got frustrated with the oral care products in the market, both traditional and natural, in handling inflammation, whitening, sensitivity, and dry mouth​,” he said. This frustration drove Dr. Maddahi to “consult with my colleague Dr. Hessam Nowzari, who was the Chairman of Advance Periodontics at USC for 17 years, in order to come up with a formula that is both safe (certified nontoxic) and effective​.” 

The main challenge that Drs. He shared what he and Nowzari faced during the formulation and development process for the Lumineux product collection, which was ingredient-based. “The main difficulty was that I did not want any synthetic preservatives or emulsifier in order to make the product microbiome safe, which created a challenge with manufacturers not wanting to accept the liability for making a product without preservatives​,” he explained.