Chime is a banking app with a serious social following. At nearly 1 million Instagram followers, the Chime app stands out from other banks in its loyal fanbase. But the decade-old brand is looking for wider name recognition, which is why it recently selected AKQA as its integrated marketing agency. The partnership looks to redefine financial…
In 2009, the best-known advertising agencies in the Twin Cities joined forces to promote “MinneADpolis” as a thriving city for creative ad work. But in the years since, some of the more familiar names on Twin Cities ad scene disappeared in acquisitions, consolidations, mergers and even closures. One legacy firm, though, is reaffirming Minneapolis’ place…
When it comes to digital advertising, it’s no secret that success is measured in the form of clicks and conversions. If one wants to stand out in this fast-paced and incredibly competitive marketplace, it’s crucial to have an innovative strategy that’s rarely — or never — been seen before. Enter Ryan Coyne, a Cornell graduate…
Breadcrumb Trail Links World Money News Published Jun 05, 2023 • 2 minute read A tall can of Bud Light sits in the seats during the the Baltimore Orioles and Cleveland Guardians game at Oriole Park at Camden Yards on May 31, 2023 in Baltimore, Maryland. (Photo by Rob Carr/Getty Images) Photo by Rob Carr…
The power of a quiet word or collective decision-making before a pitch? Our snap panel explores how agencies can weigh up staff protestations around specific clients. Moral objections to a client’s business – over its environmental impact, over its perceived impact on the social fabric or detrimental effects upon public health – generally don’t get…
Erik Huberman is founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy, and author of The Hawke Method. getty When looking for a marketing agency, a lot of businesses seem to believe that a lower price equates to good value. It makes sense. Budgets are handed down for a reason, and…
