Richard Gerrettson-Cornell, Founder & Managing Director of RGC Digital Marketing, who have been connecting consumers to brands since 1998. getty In a world where algorithms can dictate the fate of a brand overnight, the role of a digital marketing agency has never been more vital—or more complex. Gone are the days when banner ads and…
Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business. More than 20 years ago, Levi Strauss & Co asked three people to sit in on its board meetings: Galloway, a brand strategist; Lee Clow, at the time the chief creative officer at Chiat\Day; and Sir (then…
Revered leadership duo McGhee Osse and Fay Ferguson transition the agency to new CEO CHICAGO, Oct. 25, 2023 /PRNewswire/ — After leading the agency to sustained growth and success since purchasing a majority stake from founder Tom Burrell in 2004, Burrell Communications Group’s Co-CEOs McGhee Osse and Fay Ferguson have announced a transition to new ownership….
Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. REUTERS/Toby Melville Acquire Licensing Rights SHANGHAI, Oct 21 (Reuters) – (This Oct. 21 story has been corrected to fix the reference to ‘U.S. consultancy Mintz Group’, not ‘U.S. law firm Mintz’, in paragraph 13)…
What started as 2 founders working out of their local library, evolved into 4 partners and 10 team members; to become the only Black-owned, female-led, advertising and communications agency with offices in Canada, the USA and The Bahamas, with plans for Africa and Europe. Post this Acquiring Toronto-based Gabriel PR was driven by a need…
Aditya Kanthy, CEO and MD, DDB Mudra Group, was handed the title of CEO of the newly-created Omnicom Advertising Services, giving him the responsibility of around 1,000 people working across BBDO, DDB Mudra and TBWA\. A couple of days after the announcement was made, we caught up with Kanthy to learn how he…
