[author: Noreen Fishman] Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Your goal is to provide enough information to make readers want to learn more by clicking on your content. Creating strong…
What are the ways to measure the ROI of social media marketing? In today’s digital age, social media has become an integral part of marketing strategies for businesses of all sizes. However, measuring the return on investment (ROI) of social media marketing efforts can be a challenging task. With the vast amount of data available,…
Social media algorithms can be a powerful ally in growing one’s online audience. Think of it as a virtual matchmaker designed to match users with content that suits their interests. Just as matchmakers strive to make meaningful connections, algorithms analyze user behavior, interactions and interests to understand their content preferences and deliver personalized content. As…
Most marketers now understand the value of social media as a marketing tool – and countless companies have now established their own presence across a variety of social platforms. But while the importance of creating content and building an audience is well understood, many organizations are lacking when it comes to another key strength of…
Opinions expressed by Entrepreneur contributors are their own. So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues drop due to several factors, and now they’re looking to make some changes to their business model. Enter the subscription-based social media model. Today, let’s…
If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive…
