This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach? Check out Part 1, which focused on improving CX and Part 2, which focused on…
To help you navigate the world of social media management apps, we’ve gathered insights from sixteen industry professionals, including digital marketing consultants and founders. They’ve shared their top recommendations, from HubSpot for bridging social media and a CRM to Sendible for efficient content recycling. Discover their unique tips and features that make these apps stand…
I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one….
This is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. When it comes to messaging today, social video is king. According to TikTok, the app had more than 150 million active users…
As law firms look to harness the potential of social media, a fundamental question arises: Should they tread the organic path, or explore the possibilities offered by paid advertising? The answer depends on your goals—but the likely answer is both. There are many misconceptions about organic vs. paid social media. Some people think paid social…
:quality(70):focal(764x122:774x132)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/V5WWQK6XGRDJ3LETOIPGGR7LKU.jpg "How Social Media Turned Athletes Into Fashion Marketing Machines")
To get a snapshot of fashion’s sports-marketing playbook in 2023, start with the tie-up between Louis Vuitton and LeBron James. The NBA star recently became a new face of the brand, appearing in a campaign that popped up on billboards in New York on Oct. 24. But it was James’ entry into Denver’s Ball Arena…
