Guardian creates advertising agency council

Guardian creates advertising agency council

The Guardian will enlist “senior journalists and editors” to become more involved in commercial operations with the launch of a new “UK council” for advertising agencies. The newsbrand’s advertising agency council is the first initiative by chief advertising officer Imogen Fox since her appointment earlier this year. One of Fox’s key areas of focus is…

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The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising

The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising

By Shalisha Samuel, Voice Over Actor and Attorney, Port of Spain, Trinidad and Tobago What do Apple’s “Inclusion and Diversity – Open”, Dove’s “Real Beauty” RBC’s “That Little Voice”, Proctor & Gamble’s “The Talk” and Heineken’s “Open your World” campaigns have in common? These campaigns embrace diverse groups of people and perspectives and highlight commonly…

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Social Advertising & Social Media Market 2023 Size, Share and Forecast Report [2031]

Social Advertising & Social Media Market 2023 Size, Share and Forecast Report [2031]

The analysis delves deeply into industry revenue, the state of the Social Advertising and Social Media Market demand, the state of the market’s competition, and the CAGR situation worldwide. For businesses looking to set their future direction and develop strong strategies, the study is a vital resource. Companies can use the study to better understand the sector as a whole, determine client demands and preferences, and obtain a full understanding of the market.

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