The merger of VMLY&R and Wunderman Thompson has created what WPP chief executive Mark Read described as the “world’s biggest creative creativity company”. With 30,000 staff working across 64 markets, offering “interconnectivity of brand experience, commerce and customer experiences”, VML is undoubtedly an agency of “unprecedented” scale. Rationalisation lies at the heart of the creative…
Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business. More than 20 years ago, Levi Strauss & Co asked three people to sit in on its board meetings: Galloway, a brand strategist; Lee Clow, at the time the chief creative officer at Chiat\Day; and Sir (then…
New Castle, Delaware, Sept. 07, 2023 (GLOBE NEWSWIRE) — Allied Market Research published a report, titled, “Insurance Advertising Market by Product Type (Life Insurance, and Non-life Insurance), Advertising Channel (Television, Email, Sales Calls, and Others), and Application (Direct Marketing, Network Marketing, Mobile Marketing, and Others): Global Opportunity Analysis and Industry Forecast, 2023–2032.” According to the…
What started as 2 founders working out of their local library, evolved into 4 partners and 10 team members; to become the only Black-owned, female-led, advertising and communications agency with offices in Canada, the USA and The Bahamas, with plans for Africa and Europe. Post this Acquiring Toronto-based Gabriel PR was driven by a need…
Aditya Kanthy, CEO and MD, DDB Mudra Group, was handed the title of CEO of the newly-created Omnicom Advertising Services, giving him the responsibility of around 1,000 people working across BBDO, DDB Mudra and TBWA\. A couple of days after the announcement was made, we caught up with Kanthy to learn how he…
Social media advertising is an effective and affordable way to generate traffic and build awareness for your project. Many businesses realize that and hence the competition is likely to get fierce. With so many brands competing for your target customers’ attention, how to succeed? Here’s what makes a good social media ad: 1. Stories Work…
