Social media marketing can play a huge role in drawing audiences to your brand. However, to attract and retain loyal followers, your social media posts must contain the right content mix. Consumers are drawn to brands that add value to their lives with a social content mix that entertains, interests, informs and engages. While brands…
For more than two decades I have been an independent consultant for the high-tech and medical-devices industries, for established high-profile clients as well as fledgling startups. Having been brought in to advise these companies on the management of troubled, underperforming projects and engineering operations, I’ve come across quite a few of the challenges and pitfalls…
Brash Product Development is a one-stop shop for startups bringing new products to market, primarily based in Ottawa and Chicago. The company distinguishes itself by providing a wide range of services in-house, including product design, mechanical engineering, industrial design, UI/UX, branding and marketing, among many others. Every team behind a startup has different skills and…
Timothy Bardlavens Contributor Timothy Bardlavens is the director of product equity at Adobe, where he focuses on amplifying Adobe’s commitment to build more equitable products — through research objectives and the creation of partnerships across Adobe, and in historically underinvested and marginalized communities, his team envisions a future focused on creating more equitable processes around…
Historically, the product manager has been seen as an intermediary between customers and product engineers, providing detailed feedback that can be used to fine-tune features and improve usability. In some industries, though, the changing consumer landscape has significantly transformed the product manager role. The hardware development industry is a prime example. Simply put, today’s hardware…
Lean software development is an agile framework that teams use to optimize development time and resources.It is a core practice that many of the world’s biggest companies follow to undeniable success. In this article, we’re going to take a deeper look at each phase of lean software development and how your product team can enhance the…
