Crypto companies and other businesses with significant holdings of digital currencies will get long-awaited accounting rules to measure the value of the Bitcoin, Ethereum, and other crypto in their coffers, US accounting standard-setters unanimously voted Wednesday. The cryptocurrency landscape witnesses a seismic shift as long-awaited Bitcoin accounting rules come into play. Designed to capture the…
AI could make the accounting profession more appealing via technology and innovation. Some accountants worry that AI will replace them, but the real opportunity is that accountants who know how to leverage AI software may someday replace those who don’t, observes Jeff Dernavich, VP of product at LeaseQuery. Unless you’re truly living off the grid,…
The power of a quiet word or collective decision-making before a pitch? Our snap panel explores how agencies can weigh up staff protestations around specific clients. Moral objections to a client’s business – over its environmental impact, over its perceived impact on the social fabric or detrimental effects upon public health – generally don’t get…
Erik Huberman is founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy, and author of The Hawke Method. getty When looking for a marketing agency, a lot of businesses seem to believe that a lower price equates to good value. It makes sense. Budgets are handed down for a reason, and…
Christine Slocumb is a B2B marketing leader, speaker, author of “Stop Starvation Marketing”, and President of Clarity Quest Marketing. getty The biggest complaint I hear from prospective clients is that they need their agency partners to be more strategic. Companies are frustrated because their agency’s account team is filled with tacticians, not strategists. They are…
The Austrian writer Stefan Zweig wrote about his adopted land, Brazil; that “Brazil is the country of the future—and always will be.” It was a phrase that was used by many outsiders to dismiss Brazil as a land with great potential, but always one that would fail to reach its potential due to the many…
