Sachin is a Product Innovation Leader at Twilio passionate about coaching, public speaking, writing, and most importantly, making an impact. getty Today’s rapidly evolving business environment requires continuous innovation to stay ahead of the competition. Innovation is key to success, as it enables companies to create new and compelling offerings that meet evolving customer needs…
What are the ways to measure the ROI of social media marketing? In today’s digital age, social media has become an integral part of marketing strategies for businesses of all sizes. However, measuring the return on investment (ROI) of social media marketing efforts can be a challenging task. With the vast amount of data available,…
Pro Tip: Consistent product outcomes can be achieved by adhering to these four methods of process control. In the realm of baking and snacks, product development holds the key to capturing consumers’ attention and loyalty. Creating innovative and high-quality products requires a comprehensive understanding of the process and the ability to control critical factors, such as…
If you’re reading this, you probably know the answer to the question, “can brands increase sales through social media?” is a resounding yes. Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Starting at the top of the funnel, consumers rely on social to discover new brands,…
Building products quickly to meet customer needs is more important than ever, especially as customer expectations continue to evolve. According to a recent study from Zendesk, 70 percent of consumers spend more with companies that offer fluid, personalized, and seamless customer experiences. For IT leaders, it’s not sufficient to focus on building things as required,…
Are you looking to maximize profitability for your marketing agency? The landscape of marketing is rapidly evolving, and it often feels like an uphill battle. However, by implementing strategic steps, you can edge out the competition and turn a satisfying profit. Let’s explore six effective strategies to catapult your agency toward greater profitability. Establish Clear…
