This is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. When it comes to messaging today, social video is king. According to TikTok, the app had more than 150 million active users…
The Gist Content shift. Social media content strategies must now incorporate short-form videos like TikTok and Instagram Reels to build trust and humanize brands. Targeting younger generations. Social media targeting through these platforms is crucial for reaching Generation Z and young millennials, fostering early brand loyalty. Sticky stories. Engaging social media content on TikTok and…
