This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times. The holiday shopping surge is expected to surpass previous December peak periods, with 50% of spending expected this November alone, according to…
The Gist Social media strategies. Brands must deeply understand their audience to craft effective social media strategies that foster meaningful connections. Platform choice. Selecting the right social media platforms is crucial for brands to effectively reach their target audience across different generations. Customer service. Proactive, transparent customer service on social platforms can turn customers into…
Social media platforms are under tremendous pressure to generate revenue. This article by Greg Castro, VP Of Global Partnerships, Mobvista, explores the challenges social media giants face, the need to adapt, and how this adaptation may look. In the face of increasing competition and a slowing ad market, social media platforms, particularly giants like Twitter…
The Gist Content shift. Social media content strategies must now incorporate short-form videos like TikTok and Instagram Reels to build trust and humanize brands. Targeting younger generations. Social media targeting through these platforms is crucial for reaching Generation Z and young millennials, fostering early brand loyalty. Sticky stories. Engaging social media content on TikTok and…
