Five ways to reshape the customer-centric product development process

Five ways to reshape the customer-centric product development process

Building products quickly to meet customer needs is more important than ever, especially as customer expectations continue to evolve. According to a recent study from Zendesk, 70 percent of consumers spend more with companies that offer fluid, personalized, and seamless customer experiences. For IT leaders, it’s not sufficient to focus on building things as required,…

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