I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one….
Social media behemoths like TikTok and Meta are testing ad-free, subscription tiers outside of the U.S., inching closer to the idea of users paying for their social media accounts. While it could open an alternative stream of revenue for the platforms, it could spell trouble for small businesses and startups reliant on social media targeted…
Social media marketing has become an integral part of businesses’ marketing strategies, allowing brands to connect with their audience on a personal level and build meaningful relationships. However, behind the scenes, social media marketers face numerous challenges that can take a toll on their well-being and job satisfaction. In this article, we will explore the…
