Agency Leaders Give Thanks, Part II

Agency Leaders Give Thanks, Part II

It’s the time of year to give thanks for all we have and reflect on the positives of our industry. Adweek interviewed a group of agency leaders and creatives about what they are thankful for this holiday, and there were so many responses we wanted to give everyone interviewed a chance to weigh in. Below…

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10 Agency Leaders On How Advertisers Can Stop Losing Money To Ad Fraud

10 Agency Leaders On How Advertisers Can Stop Losing Money To Ad Fraud

getty Despite companies around the world investing in new technologies to fight ad fraud and striving to remain vigilant, it remains a persistent challenge for advertisers. From sophisticated cybercriminal organizations to rogue publishers and even individuals, perpetrators are using increasingly complex and innovative techniques to deceive and defraud advertisers. Annual costs to advertisers are in…

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