Why AI Is The Next Frontier Of Product Innovation
Cofounder and CEO, overseeing Zappi’s business and growth strategy across regions. getty In the early 1980s, Atari shelled out $21 million for the video rights to Steven Spielberg’s blockbuster film E.T. the Extra-Terrestrial. The company spent another $5 million on a flashy marketing campaign. Unfortunately, the game was a flop, selling only 1.5 million units….