:quality(70):focal(764x122:774x132)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/V5WWQK6XGRDJ3LETOIPGGR7LKU.jpg "How Social Media Turned Athletes Into Fashion Marketing Machines")
How Social Media Turned Athletes Into Fashion Marketing Machines
To get a snapshot of fashion’s sports-marketing playbook in 2023, start with the tie-up between Louis Vuitton and LeBron James. The NBA star recently became a new face of the brand, appearing in a campaign that popped up on billboards in New York on Oct. 24. But it was James’ entry into Denver’s Ball Arena…