Credit: CC0 Public Domain Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors’ products. New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social…
The Gist Social media strategies. Brands must deeply understand their audience to craft effective social media strategies that foster meaningful connections. Platform choice. Selecting the right social media platforms is crucial for brands to effectively reach their target audience across different generations. Customer service. Proactive, transparent customer service on social platforms can turn customers into…
If you’re reading this, you probably know the answer to the question, “can brands increase sales through social media?” is a resounding yes. Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Starting at the top of the funnel, consumers rely on social to discover new brands,…
