The Product Manager Role is Changing in Hardware Development

The Product Manager Role is Changing in Hardware Development

Historically, the product manager has been seen as an intermediary between customers and product engineers, providing detailed feedback that can be used to fine-tune features and improve usability. In some industries, though, the changing consumer landscape has significantly transformed the product manager role. The hardware development industry is a prime example. Simply put, today’s hardware…

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Five ways to reshape the customer-centric product development process

Five ways to reshape the customer-centric product development process

Building products quickly to meet customer needs is more important than ever, especially as customer expectations continue to evolve. According to a recent study from Zendesk, 70 percent of consumers spend more with companies that offer fluid, personalized, and seamless customer experiences. For IT leaders, it’s not sufficient to focus on building things as required,…

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