October 19, 2025
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creative

How Clean Creatives Is Inspiring Creative Agency Employees (And Clients) To Drop Fossil Fuel Collaborations

How Clean Creatives Is Inspiring Creative Agency Employees (And Clients) To Drop Fossil Fuel Collaborations

Daniel Porter06 mins

The Future of Creativity Is Clean Clean Creatives Clean Creatives is a global initiative to end the creative, media and PR industry’s association with fossil fuel polluters. The movement has garnered support from over 800 agencies and 2,000 individuals in the creative field. The core mission of Clean Creatives is to expose the truth about…

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Will VML merger lead to other creative agency consolidations? | Advertising

Will VML merger lead to other creative agency consolidations? | Advertising

Daniel Porter05 mins

The merger of VMLY&R and Wunderman Thompson has created what WPP chief executive Mark Read described as the “world’s biggest creative creativity company”. With 30,000 staff working across 64 markets, offering “interconnectivity of brand experience, commerce and customer experiences”, VML is undoubtedly an agency of “unprecedented” scale. Rationalisation lies at the heart of the creative…

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