Bringing a product from its initial concept to a fully realized consumable is no small feat. Product development can be a prolonged and iterative process with countless roadblocks. To maximize efficiency, product managers must have a clear sense of the challenges they face and the potential for product roadmap management software to help address them. What…
Founder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build their marketing practice and go to market. getty Social media marketing has taken off in the past decade. Today, almost every company has a social presence. From promoting new products and services, to taking customer service inquiries, to building…
Derek is a former marketing exec, now founder of Ignition—the GTM platform helping teams get to market faster and more effectively. getty The success of a product launch could make or break a company. This article aims to help businesses avoid common pitfalls in the launch process by examining real-world examples and providing tactical insights….
