This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times. The holiday shopping surge is expected to surpass previous December peak periods, with 50% of spending expected this November alone, according to…
The influencer marketing industry is projected to reach $21.1 billion by the end of 2023, and brands are taking notice of the power that influencers have to sway consumer opinions and drive sales. However, executing a successful influencer marketing campaign is easier said than done. That’s where the best influencer marketing agencies in the US…
Instagram is by far the most popular platform for influencer marketing, with 72% of marketers using Instagram for this strategy in 2022. And with over 2 billion monthly active users, this should come as no surprise. Plus, Instagram offers a number of different content types, making it the perfect platform for influencers to share a…
The beauty industry is an ever-evolving and highly competitive space. With an increasing number of brands and products vying for consumer attention, it has become essential for businesses to invest in effective digital marketing strategies. Choosing the right beauty marketing agency can be the difference between your brand’s success and obscurity. In today’s digital age,…
Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business. More than 20 years ago, Levi Strauss & Co asked three people to sit in on its board meetings: Galloway, a brand strategist; Lee Clow, at the time the chief creative officer at Chiat\Day; and Sir (then…
Aditya Kanthy, CEO and MD, DDB Mudra Group, was handed the title of CEO of the newly-created Omnicom Advertising Services, giving him the responsibility of around 1,000 people working across BBDO, DDB Mudra and TBWA\. A couple of days after the announcement was made, we caught up with Kanthy to learn how he…
