In a world where over 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing. In simple terms, Digital Marketing is the promotion of products over the internet or any form of electronic media. According to the Digital…
The hard market isn’t likely to end soon, and insureds are feeling the sting in the form of higher premiums and fewer coverage options. (Credit: Photocreo Bednarek/Adobe Stock) Errors and omissions (E&O) coverage for insurance agents has always been a high frequency and high severity class of business. But with the current hard market conditions…
BOMEX Edmonton focusses on how to stay competitive by promoting Environmental, Social, and Governance (ESG) practices through sustainability Industries across Canada have begun to embrace the importance of a solid ESG strategy, either due to the demands of their customers and stakeholders, or because it’s been shown to boost efficiency and long-term sustainability….
Aditya Kanthy, CEO and MD, DDB Mudra Group, was handed the title of CEO of the newly-created Omnicom Advertising Services, giving him the responsibility of around 1,000 people working across BBDO, DDB Mudra and TBWA\. A couple of days after the announcement was made, we caught up with Kanthy to learn how he…
Pro Tip: Consistent product outcomes can be achieved by adhering to these four methods of process control. In the realm of baking and snacks, product development holds the key to capturing consumers’ attention and loyalty. Creating innovative and high-quality products requires a comprehensive understanding of the process and the ability to control critical factors, such as…
Social media platforms are under tremendous pressure to generate revenue. This article by Greg Castro, VP Of Global Partnerships, Mobvista, explores the challenges social media giants face, the need to adapt, and how this adaptation may look. In the face of increasing competition and a slowing ad market, social media platforms, particularly giants like Twitter…
