This week, agencies made considerable steps in the direction of next-generation media and advertising, from the launch of new AI products to cross-industry partnerships. Brunner Brunner was selected as the agency of record for Dairyland, a leading provider of auto and motorcycle insurance products. The agency will develop and execute on an integrated marketing communications…
Jaume Vallet CEO, Pere Tapiolas Innovation Manager, Toni Sanz Automation Software Development at COMSER Pharma. Introduction In 2007 the ICH (International Conference of Harmonisation) guide Q8 defined the drug production processes development based on the introduction of quality in the process (Quality by Design). Since that, the industry has made an innovation effort to introduce…
Opinions expressed by Entrepreneur contributors are their own. So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues drop due to several factors, and now they’re looking to make some changes to their business model. Enter the subscription-based social media model. Today, let’s…
Today, the real estate industry is experiencing massive disruptions like never before. Climate change, new technologies, and demographic shifts are having far-reaching impacts to real estate products and demand. Practitioners need to be equipped to navigate these changes with knowledge and confidence. At a recent meeting in Baltimore about talent development, a CFO of a…
Inside KPMG, its tax professionals are leaning on generative artificial intelligence to help corporate tax departments prepare for new requirements to disclose their tax obligations by country. Its clients have been given access to that “virtual assistant” for help gathering tax data and guiding them through the analysis and drafting of reports on what taxes…
If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive…
