Instagram is by far the most popular platform for influencer marketing, with 72% of marketers using Instagram for this strategy in 2022. And with over 2 billion monthly active users, this should come as no surprise. Plus, Instagram offers a number of different content types, making it the perfect platform for influencers to share a…
Social media behemoths like TikTok and Meta are testing ad-free, subscription tiers outside of the U.S., inching closer to the idea of users paying for their social media accounts. While it could open an alternative stream of revenue for the platforms, it could spell trouble for small businesses and startups reliant on social media targeted…
Due diligence Legal due diligence Describe the legal due diligence required in the context of a real estate business combination and any due diligence specific to a real estate business combination. What specialists are typically involved and at what point in the transaction are the various teams typically brought in? The legal due-diligence exercise primarily…
The merger of VMLY&R and Wunderman Thompson has created what WPP chief executive Mark Read described as the “world’s biggest creative creativity company”. With 30,000 staff working across 64 markets, offering “interconnectivity of brand experience, commerce and customer experiences”, VML is undoubtedly an agency of “unprecedented” scale. Rationalisation lies at the heart of the creative…
For many marketing folks, organic social posts are the bane of their job. Company leaders want to see activity, lots of it, and it better be good. But your customers don’t seem to care that much, and it’s hard to get follows and likes. The algorithm keeps changing, and those who do follow the brand…
How is the winery insurance market performing? | Insurance Business America Programs How is the winery insurance market performing? Wineries are proving to be resilient amid some challenges While certain geographies are experiencing a tightening of P&C capacity, especially in California, wineries in the region are feeling the sting more than most due to extreme…
