If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services. However, creating a successful influencer marketing program…
As he walks through the vine-covered brick house in Toronto’s lush High Park neighbourhood, Larry Medina makes note of the details a prospective buyer might want to consider: the rumbling of a passing TTC train, the dated kitchen that will almost certainly need upgrading, the heavily patterned wallpaper and faded linoleum flooring that will have…
Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5 billion…
I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one….
A real estate company says it wants to make P.E.I. housing even more affordable through an innovative business model. But some housing advocates are questioning why the province is leaving it to the private sector to address the Island’s housing woes. Nova-Scotia based Vida Living has bought 20 apartment buildings in Stratford and Charlottetown since September, containing a total…
This is the published version of Forbes’ CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. When it comes to messaging today, social video is king. According to TikTok, the app had more than 150 million active users…
