Daniel Porter

Social Media: Advantages and Disadvantages

Social Media: Advantages and Disadvantages

Information and communication technology has changed rapidly over the past 20 years, with a key development being the emergence of social media. The pace of change is accelerating. For example, the development of mobile technology has played an essential role in shaping the impact of social media. Across the globe, mobile devices dominate in terms of…

Read More
Marketing Agency Perspective – Franchise

Marketing Agency Perspective – Franchise

The relationship between a franchisor and a franchisee is … unique. Given the franchise business model and the fact that a franchisor is in a relationship with hundreds or thousands of franchisees, it’s especially important to nurture a better corporate and franchisee relationship. Here are five ideas to do just that, from a franchise marketing…

Read More