A Saint John City budget for 2024 that will require residential property owners to pay $8.5 million more in property taxes, while large industrial properties pay less, is being blamed on provincial tax rules that limit how much municipalities can charge businesses. It’s also reigniting debate in Saint John over whether industry pays enough to support…
With advertising giant WPP merging two of its best-known brands last month, we ask ad execs from The Drum Network whether we should expect more consolidation, and whether it’s good or bad for indies. Last month, the biggest ad network in the world merged two of its most storied brands, VMLY&R and Wunderman Thompson, into…
For over a decade, brands have used social media to connect with their target audience. Now, thanks to cloud computing power and big data, they’re able to do so with much greater precision. Better still, increasingly powerful artificial intelligence (AI) tools can automatically create response-driven ad copy that brings down brands’ cost per lead or…
“Talent, especially in skilled ‘judgment’ underwriting that’s not as reliant on automated underwriting tools, will be in high demand as more business moves to the excess/surplus lines sector,” says Nancy Germond, executive director of Risk Management and Education at the Big I®. (Credit: ink drop/Adobe Stock) The insurance industry is in for a drastic change by 2028,…
The influencer marketing industry is projected to reach $21.1 billion by the end of 2023, and brands are taking notice of the power that influencers have to sway consumer opinions and drive sales. However, executing a successful influencer marketing campaign is easier said than done. That’s where the best influencer marketing agencies in the US…
Social media is all about engaging and interacting with your audience. This means when your followers and customers leave social media comments on your posts with enquiries, complaints or compliments, it’s best practice to respond to them as soon as you can to show appreciation for their business. But every social network is different, their…
