See How the Product Development Specialists at Brash Help Startups Realize the Full Potential of Their Innovations

See How the Product Development Specialists at Brash Help Startups Realize the Full Potential of Their Innovations

Brash Product Development is a one-stop shop for startups bringing new products to market, primarily based in Ottawa and Chicago. The company distinguishes itself by providing a wide range of services in-house, including product design, mechanical engineering, industrial design, UI/UX, branding and marketing, among many others. Every team behind a startup has different skills and…

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Why product equity has become a business imperative for the future of digital products

Why product equity has become a business imperative for the future of digital products

Timothy Bardlavens Contributor Timothy Bardlavens is the director of product equity at Adobe, where he focuses on amplifying Adobe’s commitment to build more equitable products — through research objectives and the creation of partnerships across Adobe, and in historically underinvested and marginalized communities, his team envisions a future focused on creating more equitable processes around…

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The Product Manager Role is Changing in Hardware Development

The Product Manager Role is Changing in Hardware Development

Historically, the product manager has been seen as an intermediary between customers and product engineers, providing detailed feedback that can be used to fine-tune features and improve usability. In some industries, though, the changing consumer landscape has significantly transformed the product manager role. The hardware development industry is a prime example. Simply put, today’s hardware…

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Five ways to reshape the customer-centric product development process

Five ways to reshape the customer-centric product development process

Building products quickly to meet customer needs is more important than ever, especially as customer expectations continue to evolve. According to a recent study from Zendesk, 70 percent of consumers spend more with companies that offer fluid, personalized, and seamless customer experiences. For IT leaders, it’s not sufficient to focus on building things as required,…

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